Search Engine Optimization is a key component of Digital Marketing. SEO makes website search engine friendly, with the goal of getting a good position in the search results when people search for words that relate to your website.
All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listing are shown and ranked based on what the search engine consider most relevant to users. Payment is not involved, as it is with paid search ads.
In SEO, Organic position is important because every time someone visits your site after clicking on organic search results, you have received a visitor who's probably interested in you website and you have paid nothing to attract that visit.
Basic SEO Strategies
- Keyword research
- Build and attractive website
- Make SEO friendly URL's
- Unique and relevant titles on every page
- Optimize content to include keywords (use selected keywords once every 100 words)
- Create great unique content
- Use your keywords as anchor text when linking
- Name images to what they represent
- Build links intelligently
By using SEO your website will be found. And it improve your competitive edge and also expand your customer base and target audience
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