Geo-Fencing

Now a days marketing products through the web is considered as highly important as it is a productive way of marketing.

Mobile marketing is a one marketing methodology for promoting the products.

Some modules in mobile marketing are

• Banner ads, rich media ads and Video ads
• Games
• E-mail and text messaging which are Sponsored

Under mobile marketing there is a method that can be use for marketing the product effectively considered as Location-Based marketing.By this target messages to users based on their location and marketing of location-based services can be performed.

Some services to users based on location are

• Personal navigation Layer
• Point of Interest
• Reviews
• Friend-finders
• Family trackers 

Prior to 2005, nearly all local advertising was non-digital. With the introduction of Google Maps in 2005 targeting ads to users based on IP address ad general geographic location was enabled.
Further in 2007 Google introduced Google Maps mobile app to Smartphones. So it enabled targeting ads based on GPS.

Hence Location-based mobile marketing revolutionized the marketing world.

Location-Based Marketing Platforms

• Google
• Android OS
• Google Maps
• Google Places
• AdMob
• AdWords
• Facebook
• Apple iOS, iAd
• Twitter

Geo-fencing is a technique for Location-Based Marketing

In Geo-fencing the methodology can be described as follows

• Identify a perimeter around a location and target ads and recommendations within that perimeter
• Uses the GPS or radio frequency identification (RFID) to define geographical boundaries

For the identification of location it consumes

• GPS Signals
• Cell-tower locations
• Wi-Fi Locations

Geo-Fencing is setting a perimeter around a physical location & serving mobile ads in that specific area. The ads may be creative enough to get users interested based on their preferences or cater to their specific needs like finding a nearby ATM, pizza place or a service center of a relevant company. 

Geo-Fencing Applications

• Fleet management
• Human resource management
• Compliance management
• Marketing
• Asses management
• Drone management
• Home automation
• Law enforcement

Although Geo-fencing is a major trend in customer relationship management,companies` interest in this new marketing method does n`t always create happy customers. Those are some negative aspects in Geo-fencing as for some thing there may be both good and bad sides. 

Anyway Geo-fencing can be used effectively in many situations and further this technology will be enhanced and fill the gaps in Location-Based marketing